Iconography
Earl is deliberately icon-light. A small set of marks covers brand surfaces and internal tooling. Brand marks are bespoke; app icons draw on Lucide's monoline style, redrawn inline rather than imported as a package.
Icons
Brand marks (guardrail arrows, LinkedIn, AI Labs ellipse) are for external surfaces. App icons drive internal tooling only and never appear on marketing pages.
Style rules
If a glyph isn't in the system, draw it inline in the same style. Brand marks (marketing surfaces) are always bespoke, never library-drawn. App icons may draw on Lucide's monoline style but are redrawn inline, not imported as a package.
Do
- Stroke-only, monoline at 1.4 weight
- 24×24 viewBox where possible
- Round line caps and joins
- Inherit colour via
currentColor - Match the diagonal trajectory of the up arrow
Don't
- Import an icon library on the marketing site
- Mix filled and stroked icons in one set
- Use detailed multi-colour glyphs
- Add drop shadows or gradients
- Invent partner-style icons (cog, wrench, robot)