Imagery
Brand photography is warm, naturalistic, full-bleed. Crowds, stadiums, scale, and motion. No gradients, no illustration, no over-filtering.
Core photographic crops
Four canonical crops appear across the marketing site: hero, crowd, about, and what-we-do focus. Plus the hero background. Use these whenever the story fits.
Gallery
Portrait crops for the rolling gallery strip. Scale, motion, crowds, venues. Rotate the strip to keep it fresh.
Usage guidance
Do
- Choose images that show scale, motion, or crowds
- Pair images with dark overlays for text legibility
- Crop to create dynamic, full-bleed compositions
- Use stadium and venue shots to establish context
Don't
- Use over-filtered, heavily processed images
- Use generic stock photography unrelated to sport
- Stretch or distort images to fit a container
- Use low-resolution images in hero positions